Info Shock (serb. InfoUdar) was a civic voters’ educational program prior to the federal elections in Serbia in September 2000. The target group of the InfoShock campaign were ordinary people, and emphasis was on giving them a voice.
The main objective of the campaign was to strengthen the interest and willingness of the ordinary electorate to participate in the elections, the large group of undecided voters to go to vote, to ensure political change and stimulate a new democratic development of Serbia