SOFA / Misconceptions

2010

WEBSITE

(shockwave-flash)

The goal of this project is to produce five half-hour episode TV serial entitled “Sofa”, with the aim of increasing general public’s understanding of current political, social and economic complexities and instigating need for change in the light of the country’s aspirations to EU integration. This TV serial is envisioned as a thought provoking sequence of interviews with intriguing intellectuals from Serbia who have been promoting values through their work and will challenge citizens to assertively engage in altering political, social and economic environment and to increase their commitment to, and incite a sense of responsibility for  the building of a democratic society.

The main objective of the SOFA series was to challenge traditional misconceptions that pose an obstacle to progress and specific changes to promote a multi-cultural and democratic Serbia, through addressing it as a cross-cutting issue in the context of specific socio-economic concerns rather than isolating it as a single issue. Also, its goal was to initiate a public debate based on critical issues identified through the research and interviews, which will result in proposed recommendations for action to address key challenges effectively.

The specific objective was to promote professional journalism based on quality research, in-depth analysis, which is inextricably linked to the political context of the issue in question and which promotes the identification of workable and realistic solutions. 

Donor: U.S. Embassy Belgrade (Democracy Commission Small Grants)